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Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.

Dharmesh Shah, CTO & Co-Founder, HubSpot

Built for the future.

Given that the B2B customer journey in modern day marketing is no longer linear, it is more important than ever to be able to create a human connection with the target audience, and deliver a valuable experience as they move down the funnel.

In this blog, I share my insights about some of the best ways to attract, engage and delight prospects and turn them into sticky customers.

Scale It-Up covers a wide variety of topics involved in B2B demand generation, like email marketing, event marketing, ABM and so on, used in the process of turning leads to opportunities.

Follow the blog and get regular updates about how you can strategize, scale and optimize your digital campaigns better, improve ROI, and onboard net new clients for your business.

About Me.

I am Malya, a digital marketer based out of the San Francisco Bay Area. I specialize in B2B demand Generation for SaaS companies.

This blog is a platform where I will be sharing my industry knowledge and some tips and tricks that have helped me run successful campaigns.