8 ways to land up in the inbox of your audience

Email marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. However, many times, emails simply land up in the spam folder. In this article, I will share some methods that marketers can follow to ensure that their emails are delivered to the inbox of the target audience.

Email Marketing Segmentation Tactics To Improve Customer Lifetime Value

Personalized offerings always convert better. Given that businesses are relying heavily on email marketing to communicate with their audiences in the current pandemic, it’s time to give a hard thought to personalization techniques that go beyond the first name to squeeze the maximum value from marketing budgets as far as growing brand awareness, customer loyalty or ROI is concerned.

Content marketing strategy: Why every business needs it, and why it’s as important as your marketing plans.

How do you decide on what content is worth creating, and what message is worth delivering? Every piece of content that you create should meet a goal in your marketing efforts. To know more, read on.

Social Media Listening 101: Why it’s important, why you should care and how to do it well

Honestly, if you are not engaged in social media listening, then you will end up having a business strategy with blinders on. You will end up missing out actionable insights from people who are actively talking about you and using your products. In short, if you don’t care about social listening, you don’t care about your customers. And that is just bad for your business. Here are some benefits of social listening.

Why PR and Marketing Should Embrace the PESO model

The PESO model is important as it opens up a variety of channels for PR professionals as well as advertisers to publish and circulate content beyond the traditional domains laid out in the two respective industries. The real success of the model lies in utilizing all four aspects of it to create a campaign or advertisement for a product.