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8 ways to land up in the inbox of your audience
Email Marketing

8 ways to land up in the inbox of your audience

Email marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. However, many times, emails simply land up in the spam folder. In this article, I will share some methods that marketers can follow to ensure that their emails are delivered to the inbox of the target audience.
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Email Marketing Segmentation Tactics To Improve Customer Lifetime Value
Email Marketing

Email Marketing Segmentation Tactics To Improve Customer Lifetime Value

Personalized offerings always convert better. Given that businesses are relying heavily on email marketing to communicate with their audiences in the current pandemic, it’s time to give a hard thought to personalization techniques that go beyond the first name to squeeze the maximum value from marketing budgets as far as growing brand awareness, customer loyalty or ROI is concerned.
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Content marketing strategy: Why every business needs it, and why it’s as important as your marketing plans.
Content Strategy

Content marketing strategy: Why every business needs it, and why it’s as important as your marketing plans.

How do you decide on what content is worth creating, and what message is worth delivering? Every piece of content that you create should meet a goal in your marketing efforts. To know more, read on.
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From 0 to 1000- How to grow your email list quickly
Content Strategy

From 0 to 1000- How to grow your email list quickly

As marketers, it’s our job to gather fresh leads so that we can keep adding new contacts to our email campaign databases. Read on to find out how.
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Social Media Listening 101: Why it’s important, why you should care and how to do it well
Marketing and PR Uncategorized

Social Media Listening 101: Why it’s important, why you should care and how to do it well

Honestly, if you are not engaged in social media listening, then you will end up having a business strategy with blinders on. You will end up missing out actionable insights from people who are actively talking about you and using your products. In short, if you don’t care about social listening, you don’t care about your customers. And that is just bad for your business. Here are some benefits of social listening.
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How to use social media influencers to drive revenue growth
Marketing and PR

How to use social media influencers to drive revenue growth

It’s one thing for a brand to promote itself, but when a customer/employee/person markets the company voluntarily, then it stands as advocacy and means that love between the consumer and brand is real.
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Want to be a social media star? Then you need a content channel strategy!!
Content Strategy

Want to be a social media star? Then you need a content channel strategy!!

"Investing in a social strategy now is the single best way to future-proof your business for the years ahead".
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Why PR and Marketing Should Embrace the PESO model
Uncategorized

Why PR and Marketing Should Embrace the PESO model

The PESO model is important as it opens up a variety of channels for PR professionals as well as advertisers to publish and circulate content beyond the traditional domains laid out in the two respective industries. The real success of the model lies in utilizing all four aspects of it to create a campaign or advertisement for a product.
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