Email marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. However, many times, emails simply land up in the spam folder. In this article, I will share some methods that marketers can follow to ensure that their emails are delivered to the inbox of the target audience.
Personalized offerings always convert better. Given that businesses are relying heavily on email marketing to communicate with their audiences in the current pandemic, it’s time to give a hard thought to personalization techniques that go beyond the first name to squeeze the maximum value from marketing budgets as far as growing brand awareness, customer loyalty or ROI is concerned.
How do you decide on what content is worth creating, and what message is worth delivering? Every piece of content that you create should meet a goal in your marketing efforts. To know more, read on.
As marketers, it’s our job to gather fresh leads so that we can keep adding new contacts to our email campaign databases. Read on to find out how.
“Investing in a social strategy now is the single best way to future-proof your business for the years ahead”.