Email marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. However, many times, emails simply land up in the spam folder. In this article, I will share some methods that marketers can follow to ensure that their emails are delivered to the inbox of the target audience.
Personalized offerings always convert better. Given that businesses are relying heavily on email marketing to communicate with their audiences in the current pandemic, it’s time to give a hard thought to personalization techniques that go beyond the first name to squeeze the maximum value from marketing budgets as far as growing brand awareness, customer loyalty or ROI is concerned.