Honestly, if you are not engaged in social media listening, then you will end up having a business strategy with blinders on. You will end up missing out actionable insights from people who are actively talking about you and using your products. In short, if you don’t care about social listening, you don’t care about your customers. And that is just bad for your business. Here are some benefits of social listening.
It’s one thing for a brand to promote itself, but when a customer/employee/person markets the company voluntarily, then it stands as advocacy and means that love between the consumer and brand is real.