Social Media Listening 101: Why it’s important, why you should care and how to do it well

Honestly, if you are not engaged in social media listening, then you will end up having a business strategy with blinders on. You will end up missing out actionable insights from people who are actively talking about you and using your products. In short, if you don’t care about social listening, you don’t care about your customers. And that is just bad for your business. Here are some benefits of social listening.

Why PR and Marketing Should Embrace the PESO model

The PESO model is important as it opens up a variety of channels for PR professionals as well as advertisers to publish and circulate content beyond the traditional domains laid out in the two respective industries. The real success of the model lies in utilizing all four aspects of it to create a campaign or advertisement for a product.